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Multi-Use Beauty Products Offer Value for Haircare Consumers in 2023

Wella sees success with color masks, root touch-up products and volumizing shampoos.

So far in 2023, consumers are shopping smarter than ever for consumer goods. Multi-tasking and all-in-one beauty products are in demand to offer value. Wella Company is seeing “the lipstick effect” in action as well, with haircare shoppers indulging in purchases that provide an emotional uplift without breaking the bank. “Historical sales data indicates that the hair category is not heavily affected by macro-economic factors. Our consumer thinks about hair color, styling and care as an int...

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